About Us
Operators. Not Consultants.
We built SimplicityCMO because marketing complexity kills growth.
Meet the team that herds the cats and builds the machines.
Gavin P. Smith
Co-Founder | CEO & Chief Growth Officer
The Tastemaker Operator
Gavin brings 25+ years of hands-on experience in media, e-commerce, and tactical marketing. He’s launched radio stations from scratch to #1 and run $60K/day ecommerce engines.
Gavin walks into chaos, herds the cats, tears apart broken systems, and rebuilds streamlined machines. His clients stick around for 15 years—not out of dependency, but deep operational trust.
Gavin holds a Master of Global Management (MGM) with distinction and Beta Gamma Sigma from Thunderbird School of Global Management, an MBA from William & Mary Mason School of Business, and a BA in History from Wake Forest University.
Hunter A. Bourgeois
Co-Founder | Chief Innovation Officer
The Curator-Stitcher
Hunter brings a decade of expertise in international expansion, global operations, and AI innovation. With a track record of building new products and operational systems for both high-growth startups and Fortune 500 companies, Hunter has led complex initiatives across Asia, Europe, and the Americas.
He filters through the overwhelming noise of new technology to identify what actually adds value, not what’s merely new. Hunter amplifies the team’s operational voice through cutting-edge tech, ensuring SimplicityCMO delivers “judgment at speed.”
Hunter is fluent in Mandarin and holds an MBA from the Thunderbird School of Global Management.
Our Mission is Clear
Simplified Marketing Leadership to Accelerate Your Business Growth.
SimplicityCMO provides fractional CMO leadership enhanced by practical AI and growth innovation—helping companies reduce marketing waste, move faster, and unlock stalled revenue growth without the cost or risk of a full-time executive hire.
Strategic marketing direction, process development, vendor & team building/management, budgeting and execution—on your terms, without a full-time hire.
We don’t sell marketing activity. We deliver clarity, accountability, and growth—powered by senior leadership and practical AI.